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What brings you here today?

What we do

AI workflow design, automation, internal tools, and the operations systems around them.

How we work

Requirements and rules agreed in writing first, then built in reviewable increments.

Who you deal with

The people doing the work. No account layer, no handoff to a delivery pod.

After launch

Documentation, training, and an option to keep us monitoring and extending it.

Four ways to start a project.

Each one is scoped around a business problem rather than a list of tools. See the full scope of each →

Founder venture

Before building AI systems for other businesses, I built and scaled a social media marketing and VA company.

Workroom Asia™ is a budget-friendly social media marketing and virtual-assistant system, founded in 2024 for founders and CEOs who need affordable content and staffing support without hiring a full internal team. Nyrriel still runs it today, alongside her AI systems consulting work.

BUILT · SCALED · ACTIVE

Workroom Asia™

Social Media Marketing & Virtual-Assistant System

About 80% of the workflow ran on its own — from content ideation down to sourcing the right VA. A person still orchestrated the rest; a larger budget can push that automation further.

100%
Job Success
Top Rated Plus
Platform standing
2024
Year founded
Founded and led by Nyrriel (Riri) Atienza
Operations leadership with Nyla Atienza
Marketing led by Jelaika Quiñones

Workroom Asia™ is a brand and system created and owned by Nyrriel (Riri) Atienza.

Read the full Workroom Asia case study →

A small team with end-to-end ownership.

Small by design. There is no account layer between you and the people doing the work, and the same team stays on after launch.

Nyrriel (Riri) Atienza

Nyrriel (Riri) Atienza

Founder · Client strategy & AI delivery

Runs discovery, workflow design, and implementation, and stays the point of contact for the whole project. Fourteen-plus years in operations and technical delivery, including eight years running an outsourcing company she founded and exited.

Full profile & career history
Nyla Atienza

Nyla Atienza

Business Manager — Operations

Operations coordination, workflow organisation, SOPs, account management, quality assurance, recruitment coordination, customer-service operations, bookkeeping, and reporting.

Full profile & career history
Jelaika Quiñones

Jelaika Quiñones

Business Manager — Marketing

Marketing and business development across client acquisition, positioning, outreach, and campaign coordination.

Full profile & career history

Why teams bring us into complex work.

We work comfortably between strategy and execution — defining the outcome with a founder, clarifying requirements with a developer, documenting the workflow with an operations team.

  • 0114+ years across operations, technology, and client delivery
  • 02100+ clients served through a company Nyrriel founded, scaled, and exited
  • 03Human-in-the-loop discipline for AI output, exception handling, and quality control
Plan an AI project

Clarify before building

Ambiguity becomes agreed requirements, owners, and acceptance criteria before anyone writes code.

Design for exceptions

Edge cases, human review, and validation are core system behaviour, not afterthoughts.

Make work visible

Dashboards, documentation, and decision logs, so progress never has to be chased.

Tell us about the workflow.

The more you can say about what is not working today, the more useful the first call is.

Project brief

TOOLS & PLATFORMS WE BUILD WITH

ClaudeClaude CodeChatGPTOpenAIGeminin8nZapierMakeAirtableNotionFastAPISQLiteGitHubVercelClickUpAsanaHubSpotSalesforceZendeskGoogle WorkspaceBigQueryFigmaWebflowWordPressShopify