Builds the automation, not just the content
Built the backend processes behind automated posting herself, using Claude — content is drafted, queued, scheduled, and published by the system, not handled manually post by post.
Team profile · marketing & social media
Jelaika Quiñones
Marketing & Social Media Project Manager · Workroom Asia™
20 clients on automated posting
~12 specialists managed
6 years marketing & ops
Jelaika is a marketing and social media project manager who evolved her craft from hands-on content creation into running social media as structured, automated systems. Six years across operations, support, and social media, including rising from Social Media Manager to Team Leader to Operations Manager over a team of roughly twelve specialists. Her recent work centers on AI systems for social media — using Claude to build the backend processes behind automated posting, so content is drafted, queued, scheduled, and published by the system instead of handled manually, post by post. At Workroom Asia™ she rebuilt the entire social media team from scratch on Claude automation and AI systems — the operation now runs 20 clients on automated posting systems.
The career path
From frontline support to running social media as automated systems.
Jelaika started in direct customer support — chat and voice, billing and technical troubleshooting — before moving into hands-on social media work: creating content, managing accounts and online shops, running day-to-day digital activity. Over two years at an outsourcing and operations company she rose from Social Media Manager to Team Leader to Operations Manager, eventually overseeing a team of roughly twelve specialists across multiple accounts and platforms. A stint managing social and content delivery for international clients of a digital marketing firm sharpened her at running multiple accounts and approval workflows at once. She now leads marketing and social media at Workroom Asia™, where she rebuilt the entire operation on Claude-built automation — the same content-support instincts from her earliest roles, now running through a system she built herself.
Core expertise
Marketing operations, run like an automated system.
Social Media Project Management
Content Pipelines & Calendars
AI Workflow Automation
Automated Posting Systems
Campaign Planning & Delivery
Team Building & Leadership
Client & Account Management
Process Documentation & SOPs
Performance Reporting
Graphic Design & Content Creation
Shopify & E-commerce Operations
Digital Operations Management
Core strengths
What she's actually good at, not just what she's done.
Scaled to a real, provable number
Rebuilt Workroom Asia™'s entire social media operation on automation and scaled it to 20 clients running on automated posting systems — not a projection, the current live count.
Rose through the ranks fast
Progressed from Social Media Manager to Team Leader to Operations Manager in two years, ultimately overseeing a team of roughly twelve specialists across multiple accounts and platforms.
Documents so the system survives her
Documented the automated workflows and review checkpoints so new team members can run the system without retraining from scratch — the operation doesn't depend on any one person's memory.
Cross-platform fluency
Meta Business Suite, Instagram, TikTok, X, LinkedIn, and Shopify all run through the same operation — campaign calendars, content pipelines, and approvals in one place, not scattered per platform.
Started on the front line
Years of direct chat and voice customer support before moving into social and operations leadership — she understands both ends of the client relationship, not just the campaign side.
Tool stack
What she runs the social media operation on.
AI & LLM Tools
Claude, Claude Code, ChatGPT, prompt design, AI-assisted content review
Automation
Claude-built posting workflows, scheduling automations, API-based integrations
Social & Content
Meta Business Suite, Facebook, Instagram, TikTok, X, LinkedIn, Canva, CapCut
E-commerce
Shopify, product listings, order and store operations
Project Management
Notion, ClickUp, Trello, Airtable, Google Workspace
Support & Comms
Slack, Zoom, chat support platforms, CRM ticketing
Track record
Five roles, one throughline: content operations that scale.
Employer names are withheld under prior confidentiality agreements — roles, scope, and impact are described in full below.
Marketing & Social Media Project Manager
Workroom Asia™ · Remote · 2024–2026- Rebuilt the entire social media team from scratch using Claude automation and AI systems, replacing manual posting work with system-run delivery.
- Built the backend processes behind automated posting — content drafted, queued, scheduled, and published on a set cadence across client accounts.
- Scaled the service to 20 clients running on automated systems.
- Ran marketing and social media projects end to end — campaign calendars, content pipelines, approvals, and delivery timelines.
- Documented the workflows and review checkpoints so new team members could run the automated systems without retraining from scratch.
Social Media & Content Manager
Digital marketing & business-services company · New York, United States · Remote · 2025–2026- Managed social media and content delivery for the company's international clients.
- Coordinated content production, publishing schedules, and client approvals across multiple accounts and platforms.
- Applied AI-assisted workflows to drafting, scheduling, and reporting, reducing repetitive manual work on each account.
Operations Manager / Team Leader / Social Media Manager
Outsourcing & operations company · Philippines · Remote · 2 years- Started as Social Media Manager creating and managing content, accounts, shops, and digital activities, then progressed to Team Leader and Operations Manager.
- Managed approximately 12 social media specialists, overseeing multiple accounts, online shops, social platforms, and Shopify activities.
- Ran day-to-day digital operations while introducing AI tools and automation to improve workflows and efficiency.
Chat Support Representative
Philippines · Remote · 2022–2024- Handled billing, service, sales, financial, and technical support through chat, providing subject-matter guidance for escalations.
Customer Service Representative
Philippines · Remote · 2020–2022- Handled inquiries through chat and outbound calls, educated customers on products and promotions, and assisted with billing and device troubleshooting.
Systems built
Not just posting content — building what publishes it.
Automated Posting System
A backend built with Claude that takes approved content and handles queueing, scheduling, and publishing across client accounts, with review checkpoints before anything goes live.
Content Production Workflow
An AI-assisted pipeline that turns briefs and source material into drafts, captions, and assets, with editorial review before anything gets scheduled.
The marketing side of every project has a name too.
Jelaika runs the growth and content side of Workroom Asia™ on the same automation-first discipline behind the AI systems Nyrriel designs and builds.